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"YOU dress", a love letter to myself, Boomettes, dresses, store news -

It is, in fact, a velvet, not  a drill. Badoom chish.  The YOU dress was so popular as part of season five that I've restocked the Syrah, and introduced three more - a mauve cotton, and purple and black velvets! Boomette Sara and I took photos on Waipipi Beach during a consolation weekend away when we were supposed to be at Camp, and I think you'll agree the pics are gorgeous. All YOU dresses are $187. 

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a love letter to myself, blogs, Boomettes, dresses, fabrics, season five -

I’m very proud to bring you my new collection, A Love Letter To Myself. I named it that cos I’ve had a hard time this year – it’s hard to work two jobs even when you love what you do – having issues with suppliers and dealing with criticism (some valid, some not so much) and worrying about money and all that stuff. But this collection is a reminder of why I do this, and why I’m proud of what I’ve achieved so far.

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ANJI robe, Boomettes, dresses -

"After a year of comfortable vegetation, I wanted to surprise myself. I wanted to be seen.  I just felt this pull inside me that made me know that by doing this, it was the push I needed to start moving through life with a bit more of external confidence again." 

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dresses, skirts, stock, store news, t-shirts, The Crown Jewels -

I'm stoked I get to introduce you to the season three range! Obviously The Crown Jewels is reflected in the colours and names of all the items. So what's in the range?  First up, the item I'm most excited about. This is the robe you might not have realised you have always wanted, but once you have it, you'll wonder how you ever lived without it. Modeled on the traditional Japanese yukata that I often wore growing up in Japan, the ANJI robe is named after my oldest sister (and Boom photographer). ANJI wraps around you like a big sister's protective...

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dresses, sale, skirts, stock -

All of In the Beginning There Was Boom is now on sale. Help me make space for planning season three!

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